I wrote recently about my fear that the ‘filter_level’ metadata contained within each Tweet could be used to forever silence the unwashed masses in favour of the celebrity, brand or “more important” individual. But has this already been happening within the very interfaces we use to digest our daily stream of fun, facts and fury? Continue reading 40,000 followers gooood, 200 followers baaad!→
For most of us, Christmas is a time for giving. But for a small minority whose selfish actions make us all a little smaller, it is a time to take. And not simply take from those who perhaps enjoy too much, but from those who have very little to begin with. It is these individuals who broke into a charities headquarters during the night and stole Christmas from the struggling families of Merton.
For those of you concerned with the recent Twitterstorm surrounding libellous tweets, and those of you who seemingly struggle with the concepts of social media engagement, I have some simple, straightforward advice…
There is often a feeling that the Third Sector is inexorably doomed to chase the tail of the Private Sector when it comes to online innovation and best practice, but my recent conference experience and industry gut feeling tell me that when it comes to social media the worm has turned.
One of the key factors in this observation was the latest who’s who in social, the Social Brands 100. This year’s list contained an unprecedented number of charities (almost 25% of the Top 100) and the research undertaken led the custodians of this report to state that; “It was long thought that content was king. This was replaced by the mantra that curation is king. But our findings suggest a new idiom… Caring is King”
Charities are built upon caring and it is this foundation that is leading to the successes being seen within social media. Traditional business techniques are failing in the social world and after years of trying it seems that the Private Sector is finally waking up to this new way of working.
I’m a huge believer in Twitter’s ability to be a force for good in this world, but I have not previously been impressed by some of the means in which this mantra has been publicised. As I have spoke about before – Can hope be delivered in 140 characters? – I still remain unconvinced by the official voice of Twitter, @Hope140, and was not expecting much from Claire’s book.
I was lucky enough to receive an early digital copy of ‘Twitter for Good’ and upon first reading was seriously unimpressed. I once again felt that here was some celebrity charlatan who was making money by simply telling people what time it was. Everything within the book seemed to me to be stating the blindingly obvious or telling you how something should be done and then suggesting that it doesn’t always have to be that way. This was everything that I disliked about the social media industry.
Part of my unwritten agreement upon receipt of the digital copy of the book was to post a review and I was struggling with my positivity. I didn’t want to be someone who writes snide, negative reviews to hopefully score points off the author yet I didn’t want to welch on the deal.
I decided to re-read the book, just to be sure.
It was during this second reading that I realised where the problem truly lay… it was within me. I was judging this book by the usefulness it had for me, but I have been doing this social stuff for a long time. I’m certainly not going to suggest that I am an expert or ‘guru’ and I know that I have always suffered from this delusion that everyone I meet knows exactly the same things that I do.
For me, the book was everything that swirls around inside my head, but what Claire has expertly done is to put these random thoughts and feelings into print. She has structured what was previously unstructured and provided those who are just starting out on their Twitter journey with a massive head start.
I’m still not 100% in agreement with everything that is suggested in the book, no surprise there, but would definitely feel confident suggesting it to a colleague or friend who is looking for help on how to start making Twitter work for them.
To end this rambling review I’d like to give you what I consider to be THE best advice for how to use Twitter. It comes from a book that was written 75 years ago and to my mind remains the archetypal instruction manual on Twitter and social networking:
1. Become genuinely interested in other people.
3. Remember that a man’s name is to him the sweetest and most important sound in the English language.
4. Be a good listener. Encourage others to talk about themselves.
5. Talk in terms of the other man’s interest.
6. Make people feel important, and do it sincerely.