There is often a feeling that the Third Sector is inexorably doomed to chase the tail of the Private Sector when it comes to online innovation and best practice, but my recent conference experience and industry gut feeling tell me that when it comes to social media the worm has turned.
One of the key factors in this observation was the latest who’s who in social, the Social Brands 100. This year’s list contained an unprecedented number of charities (almost 25% of the Top 100) and the research undertaken led the custodians of this report to state that; “It was long thought that content was king. This was replaced by the mantra that curation is king. But our findings suggest a new idiom… Caring is King”
Charities are built upon caring and it is this foundation that is leading to the successes being seen within social media. Traditional business techniques are failing in the social world and after years of trying it seems that the Private Sector is finally waking up to this new way of working.
So I am coming to the end of my first week as a wearer of a hat and what a week it has been. A close friend has already decided to join the millinery renaissance and has purchased his very own hat from Bates. Another friend is almost certainly going to follow suit after we met for a beer on the South Bank and he got to fondle my ‘Indi’, and I also got to take the hat to the Olympic Stadium. But to kick off this post I’d like to talk about nerves.
I have always been a fan of hats. Proper hats mind you, not these overly branded trucker caps that people plonk on their heads these days, but the more refined and stylish type of headgear that gentlemen used to wear. Yet despite being a fan, I have never really spent much time wearing them.
A succession of cheap, poorly-made fedoras have made their way onto my noggin, but for various reasons, have never stood the test of time. And so, as I approach my fortieth year on this planet, I have decided that it is time to do this properly… and by properly, I mean it is time to wear the only hat that any man would ever want to wear, the hat that stands as a symbol for all movie millinery… the Raider’s Hat.
So Facebook will soon be rolling out their new layout for Pages as well and on the face of it, everything looks good.
Design is much cleaner and feels more intuitive, the top row of photographs definitely give it a more visual appeal and, finally, as a Page admin you can travel forth and engage amongst the profiles of others and comment as the voice of the brand. Although as Spiderman mused, “With great power comes great responsibility”.
A bold statement you might think, but after watching a brief video demonstrating Levi’s integration of the Facebook Like button into their ecommerce store I came over all goosepimply. I urge you to take a moment to view it for yourself before continuing…