People don't buy what you do, they buy why you do it.

Simon Sinek has a simple but powerful model for inspirational leadership all starting with a golden circle and the question “Why?” His examples include Apple, Martin Luther King, and the Wright brothers.

If, after watching that video, you’re wondering what I believe in then read this, or this or maybe even visit the hiproject and discover why I truly believe that social media is the universal good that will make the world a better place.

Huge thank you to @scottgould for making me aware of this great TED talk.