Hit LIKE if you!

You know the ones.

Those brands who clog up your timeline.

Hit LIKE if you… SHARE if you… COMMENT if you…

We all laugh at their incompetence. We ridicule them. We despise them. Maybe even pity them. How could they be so clueless? They just don’t ‘get’ it.

We want to be inspired by truly social brands. The thought leaders. Those that understand it’s value, it’s potential. Brands like…? LIKE Paddy Power!

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14.02.2013 – The day Twitter died

It’s been coming for a long time.

All the signs have been there.

An almost fanatical focus on emotionless numbers. The raw data. The money.

Gradually human beings were replaced with a new idol. This rabble, who did most of the working and paying and living and dying in the community, simply weren’t ‘high value’ enough. Everything was now about ‘influence’, and money talks where influence is concerned.

Today saw the final battle in what has been a protracted war between those who seek to make the world a better place and them… Those who see the world as a series of datum, as a means to sell. And it seems they have won.
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“We were the first human beings who would never see anything for the first time.”

Taken from Gillian Flynn‘s book ‘Gone Girl’, the passage below describes a terrifying reality where true humanity has forever been replaced with a collection of robots that sleepwalk through life re-enacting scenes from the various soap operas vomited forth by our favourite pusher, television. It also suggests that our addiction to the various media we consume has made the physical world we inhabit second-best, a dull facsimile of the hyper-reality provided by the movies and TV.

What do YOU think?

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It’s A Wonderful ‘Social’ Life

The kindness of strangers

For most of us, Christmas is a time for giving. But for a small minority whose selfish actions make us all a little smaller, it is a time to take. And not simply take from those who perhaps enjoy too much, but from those who have very little to begin with. It is these individuals who broke into a charities headquarters during the night and stole Christmas from the struggling families of Merton.

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Once you learn this, you’ll never be the same again.

“When you grow up you tend to get told the world is the way it is and you’re life is just to live your life inside the world. Try not to bash into the walls too much. Try to have a nice family, have fun, save a little money.

That’s a very limited life. Life can be much broader once you discover one simple fact: Everything around you that you call life was made up by people that were no smarter than you and you can change it, you can influence it, you can build your own things that other people can use.

Once you learn that, you’ll never be the same again.”

Steve Jobs