I’m a huge believer in Twitter’s ability to be a force for good in this world, but I have not previously been impressed by some of the means in which this mantra has been publicised. As I have spoke about before – Can hope be delivered in 140 characters? – I still remain unconvinced by the official voice of Twitter, @Hope140, and was not expecting much from Claire’s book.
I was lucky enough to receive an early digital copy of ‘Twitter for Good’ and upon first reading was seriously unimpressed. I once again felt that here was some celebrity charlatan who was making money by simply telling people what time it was. Everything within the book seemed to me to be stating the blindingly obvious or telling you how something should be done and then suggesting that it doesn’t always have to be that way. This was everything that I disliked about the social media industry.
Part of my unwritten agreement upon receipt of the digital copy of the book was to post a review and I was struggling with my positivity. I didn’t want to be someone who writes snide, negative reviews to hopefully score points off the author yet I didn’t want to welch on the deal.
I decided to re-read the book, just to be sure.
It was during this second reading that I realised where the problem truly lay… it was within me. I was judging this book by the usefulness it had for me, but I have been doing this social stuff for a long time. I’m certainly not going to suggest that I am an expert or ‘guru’ and I know that I have always suffered from this delusion that everyone I meet knows exactly the same things that I do.
For me, the book was everything that swirls around inside my head, but what Claire has expertly done is to put these random thoughts and feelings into print. She has structured what was previously unstructured and provided those who are just starting out on their Twitter journey with a massive head start.
I’m still not 100% in agreement with everything that is suggested in the book, no surprise there, but would definitely feel confident suggesting it to a colleague or friend who is looking for help on how to start making Twitter work for them.
To end this rambling review I’d like to give you what I consider to be THE best advice for how to use Twitter. It comes from a book that was written 75 years ago and to my mind remains the archetypal instruction manual on Twitter and social networking:
1. Become genuinely interested in other people.
3. Remember that a man’s name is to him the sweetest and most important sound in the English language.
4. Be a good listener. Encourage others to talk about themselves.
5. Talk in terms of the other man’s interest.
6. Make people feel important, and do it sincerely.
Thank you Dale Carnegie 🙂